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The Digital Marketing Manager for Beckman Coulter Diagnostics will develop and execute marketing and sales programs for high growth markets. Responsibilities include driving digital marketing strategies, managing lead generation initiatives, executing multi-channel campaigns, and analyzing performance metrics. Collaboration with global marketing and sales teams is essential to launch initiatives tailored to regional needs.

The MarCom Marketing Manager will lead the development and execution of marketing campaigns, manage customer experience through CRM tools, produce marketing materials, oversee digital marketing tactics, and handle communication for channel partners, all while analyzing metrics to improve decision-making.

The Workflow Specialist analyzes laboratory workflows, identifies areas for improvement, and supports automation and IT solutions for customers. They develop business opportunities, assist with project definitions, communicate technical concepts, and manage responses to Total Lab Automation tenders.