The role focuses on developing a comprehensive SEO and SEM strategy to drive growth across digital platforms for various brands. Key responsibilities include partnering with marketing teams to align search strategies with brand goals, collaborating with external search agencies, and fostering internal relationships to innovate and optimize search efforts.

The Senior Systems Analyst will support and evolve Ben & Jerry's global IT landscape with a focus on consumer-facing web solutions. Responsibilities include collaborating with brand managers and developers, overseeing external agencies, ensuring compliance with Unilever IT, and optimizing web content for user experience and SEO. This role demands monitoring emerging technologies and producing documentation for technical processes.