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The Senior CRM Strategist will lead cross-functional teams in developing marketing strategies focused on customer acquisition, loyalty and retention. Responsibilities include managing insights from first and third-party data, creating communication plans, and utilizing marketing automation technologies. The role emphasizes understanding client categories, mapping customer journeys, and providing creative direction.

The Senior CRM Strategist will lead a cross-functional team to develop customer acquisition and retention strategies, leveraging data-driven insights. The role requires a deep understanding of consumer behavior, marketing automation technologies, and the ability to create impactful creative briefs. Additionally, the Strategist will conduct competitive audits and contribute to thought leadership initiatives.

The Senior Strategist will lead cross-functional teams to develop marketing initiatives and strategies to enhance customer acquisition, loyalty, and retention. Responsibilities include managing analytics teams, understanding consumer behavior, creating insights, and guiding content development. The role requires expertise in CRM and digital experiences, with a focus on actionable insights to improve client marketing initiatives.