Media Planner

Posted 2 Days Ago
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Pathum Wan, Bangkok
Junior
AdTech • Marketing Tech
The Role
The Media Planner is responsible for interpreting media strategies and creating communication plans, conducting market research, analyzing competitive brands, and presenting plans confidently to clients. They should be able to handle multiple projects, meet deadlines, and display strong problem-solving skills.
Summary Generated by Built In

Company Description

We’ve had one of the strongest global business and growth story over the past 2 years. Harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through our global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. We see Southeast Asia and Thailand as critical to this overall global growth story and want to bring the same scale of global success we have seen to our media business in SEA and Thailand. We are over 23,500 employees worldwide across 5 global agency brands (Starcom, Zenith, Digitas, Spark Foundry & Performics) in over 100 countries, and operate harmoniously across the rest of Publicis Groupe to deliver complete marketing transformation and digital business transformation needs to our clients. In Thailand, we are looking to redefine the next phase of growth for Publicis Media with a new configuration of leaders and talent to fit our bold ambition for 2022 and beyond.

Job Description

  • Interpret communications/media strategy and translate into communication planning and activation action steps
  • Proactive in researching and identifying valuable information/insights to improve media product
  • Understand all proprietary research tools/processes and apply learning during communication planning
  • Identify consumer insight opportunities that can be translated into innovation and creativity in media/communication plans
  • Analyze competitive reviews of assigned brands and share insights with clients
  • Prepare and present communication plans to clients in a confident manner 
  • Demonstrate basic management skills

Qualifications

  • Bachelor’s degree
  • At least 2-5 years of work experience will be advantage.
  • Adaptive and keen to learn media
  • Familiar with the timelines, processes and needs of the implementation of all media
  • Knowledgeable about new approaches and developments in digital (social and mobile included)
  • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  • Problem solving abilities
  • Ability to multi-task and work well under pressure
  • Project/process management orientation
  • Strong learning orientation – leans in to new opportunities and willing to challenge status quo
  • Highly proficient in Microsoft Office including Excel, PowerPoint and Word as well as other equivalent programs
  • English proficiency
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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