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The Senior Manager, Cross Sell/Upsell is responsible for driving revenue through marketing-based strategies targeting current customers. This role includes developing and implementing cross-sell/upsell campaigns, utilizing data insights, collaborating with cross-functional teams, and ensuring effective messaging across various media. The position also requires managing risks associated with marketing initiatives and contributes to overall profitability and growth goals.

The Senior Manager, Cross Sell/Upsell leads the development of marketing strategies to drive revenue through cross-sell and upsell initiatives, overseeing campaign execution and analytics. They manage relationships across departments to ensure alignment and success of integrated marketing efforts and develop insights-based strategies to enhance customer engagement and profitability.

The Senior Manager, Cross Sell/Upsell will develop strategies and campaigns to increase customer revenue through upselling and cross-selling. This role involves strategic planning, market analysis, and collaboration with sales and marketing teams to optimize growth and profitability.