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The Senior Account Manager, Paid Search is responsible for driving KPI improvements and developing strategies tailored to client goals. Key responsibilities include managing Google and Bing search campaigns, analyzing KPIs, and communicating results to clients. The role also requires expertise in Performance Max and backend data analysis to inform strategies.

The Senior Account Manager will manage programmatic media campaigns, collaborating with account teams to develop digital media plans, setup campaigns across various DSPs, monitor performance, and provide data-driven insights. Responsibilities include client interaction, managing RFPs, troubleshooting issues, and ensuring effective media execution.

The Senior Account Manager, Programmatic is responsible for leading client-facing programmatic media initiatives, developing and executing digital media plans, managing campaign performance, and collaborating with cross-functional teams to optimize media efforts according to client goals. This role requires expertise in various programmatic platforms and strong analytical skills to measure campaign effectiveness.