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The Paid Social Media Specialist will manage and optimize paid influencer campaigns on platforms like Meta and TikTok, ensuring campaign effectiveness through data analysis, reporting, and collaboration with internal teams. They will monitor performance to meet KPIs and provide insights for optimization.

As an Influencer Marketing Coordinator, you will support customer goals, manage the influencer experience on the Later Influence platform, lead campaign development, analyze performance, and communicate with stakeholders. You'll also contribute to evolving best practices and act as the voice of the influencer during product feedback.