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The Marketing Program Manager will implement and execute marketing programs and events to generate leads and enhance brand presence. Responsibilities include planning campaigns, overseeing initiatives, analyzing performance, managing budgets, and collaborating with cross-functional teams to achieve business goals.

The Marketing Data Analyst will build and manage audience segments, analyze campaign performance, and provide insights to optimize marketing strategies. This role involves maintaining CRM data, collaborating with marketing teams, and creating reports on key metrics while focusing on improving marketing effectiveness through data-driven decision-making.