Sales Articles

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Hal Koss Hal Koss
Updated on April 23, 2024

A Guide to RevOps

It helps make the customer journey smoother too.

Hal Koss Hal Koss
Updated on April 23, 2024

Even Tech Companies Rely on Affiliate Marketing

It’s all about strategic partnerships — not spammy blogs.

Shivani Jain Shivani Jain
Updated on April 23, 2024

We Adopted a ‘Test Fast, Fail Fast’ Mindset to Survive and Thrive During COVID-19

At Cubii, we listened to our customers, took leaps we weren’t ready to make before, and remained adaptable. And now we’re seeing great results.

Sam Jacobs Sam Jacobs
Updated on April 23, 2024

Sales and Marketing Pros, Now Is the Time to Go Big on What’s Working — and Lose What Isn’t

Prioritizing your marketing dollars on solid bets and sound investments in your top performers will help guide you through a downturn.

Image: Shutterstock / Built In
Amy Choi Amy Choi
Updated on April 23, 2024

Need Results and Need ’Em Fast? For D2C Sales, Influencer Marketing Is the Way to Go.

For time-sensitive marketing campaigns, choose influencers to get conversions quickly.

Avetis Ghazaryan Avetis Ghazaryan
Updated on April 23, 2024

Drive More Sales by Capitalizing on High-Congregation Moments

High-congregation moments offer a natural opportunity to promote awareness of your brand. Here’s how to take advantage of them.

Image: Shutterstock / Built In
Jake Rheude Jake Rheude
Updated on April 23, 2024

How E-Commerce Is Adapting to the Coronavirus Pandemic

Smart companies are paying more attention to their partners, adjusting cash tied to inventory, and identifying new market segments, among other strategies.

Iman Bayatra Iman Bayatra
Updated on April 23, 2024

How to Create an Exceptional Customer Journey

As an outbound product marketer, you’ve probably heard of the sales funnel. But what is the marketing funnel, and how does it work?

Image: Shutterstock / Built In
Patrick Ward Patrick Ward
Updated on April 23, 2024

How Our 3-Person Marketing Team Grew Our Inbound Sales Pipeline From $0 to $18M in a Year

When crisis hit, we had to ruthlessly prioritize to survive. We focused on these three channels to transform our business.

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