Marketing Strategy Articles

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Margo Steines Margo Steines
Updated on January 15, 2025

11 Top Direct Marketing Companies

Direct marketing companies work with brands to help them build connections with prospective customers.

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Margo Steines Margo Steines
Updated on January 13, 2025

8 Top Mobile Marketing Companies

Mobile marketing companies help brands engage customers via their mobile devices.

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Ingrid Sierra Ingrid Sierra
Updated on January 09, 2025

Marketing Teams Are at Risk of AI Hype Burnout. Here’s How to Avoid It.

If all your friends were buying lousy AI tools, would you buy them too? Here’s how to resist FOMO and select only the best AI for your team (and protect their morale).

Image: Shutterstock / Built In
Piyush Puri Piyush Puri
Updated on December 18, 2024

4 Ways Startups Can Use Advertising to Stay Competitive in 2025

Our expert explores how you can balance digital advertising with traditional media in the age of AI.

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Ronn Torossian Ronn Torossian
Updated on December 17, 2024

Blockchain Is Making a Comeback. Here’s What to Know.

With blockchain making a resurgence, marketing is about more than selling products — it’s about shaping the future of digital relationships.

Image: Shutterstock / Built In
Lola Bakare Lola Bakare
Updated on December 16, 2024

Purpose With a Side of Silliness: Why You Should Use Humor in Your Next Marketing Campaign

Marketing campaigns don’t have to be black and white, purpose-driven or humorous. Here’s how to do both.

Image: Shutterstock / Built In
Lori Ruggiero Lori Ruggiero
Updated on December 12, 2024

6 Factors Shaping Tech Marketing in 2025

It’s no secret we’ll be facing some changes and challenges this coming year. Here’s how your tech company’s marketing team can be key in overcoming them.

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Duncan Wardle Duncan Wardle
Updated on December 10, 2024

Want to Innovate? Focus on Experimentation.

Creating a great product — something that really matters — requires creativity, adaptability and open-mindedness.

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Meghan McCanney Meghan McCanney
Updated on December 10, 2024

How to Create Hyperlocal Marketing Content

The future of effective marketing lies in hyperlocally focused content. Here’s how you get there.

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Ben Lund Ben Lund
Updated on November 21, 2024

Google Ads vs. SEO: A Guide

Google Ads and SEO provide two different ways to drive traffic by targeting users based on their search queries on Google. Here’s how to determine which one to invest in. 

Image: Shutterstock / Built In