Sales Articles

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Brian Nordli Brian Nordli
Updated on April 24, 2024

Ditch Formulaic Emails and Make Your Prospecting Fun

Creative prospecting is about personalization.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Clubhouse Is the Next Frontier of Social Selling

Here’s how to make the deals happen.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Chorus.ai Analyzed 35M Sales Calls in 2020. Here’s What It Learned.

Sales cycles are longer and C-suite engagement is up in 2020, but sales teams are adapting.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Stealth Mode Startup Sales: How to Close Deals While Flying Under the Radar

How ChartHop’s head of sales closed deals until the company emerged from stealth.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

Channel Sales Can Help Scale Your Product

If you have the right partners, that is.

Brian Nordli Brian Nordli
Updated on April 24, 2024

The Future of Sales Is Buyer Enablement

It's no longer about closing the deal yourself.

Brian Nordli Brian Nordli
Updated on April 24, 2024

The Key to Success in SMB Sales? Trust.

When objections lurk around every stage of the buyer experience, here’s how to close the deal.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Building a Sales Strategy for a New Product From Scratch

Pillar Booth turned its office phone booth into a coronavirus testing station. Next step: Designing a new sales strategy.

Mark Petruzzi and Paul Melchiorre Mark Petruzzi and Paul Melchiorre
Updated on April 24, 2024

The Key to Leading a Great Sales Team? Building It Right.

Here’s what you should look for in your sales reps and the professional styles you may find in the field. How you build your team will determine how you eventually lead it.

Image: Shutterstock / Built In

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