Content Marketing Articles

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Przemek Chojecki Przemek Chojecki
Updated on March 20, 2025

Step Up Your Content Marketing Game With AI

We’re living in the age of content. Content marketing is a great way to grow your brand, and you should be using AI tools to scale faster than your competitors.

Step Up Your Content Marketing Game With AI
Andrew Fingerman Andrew Fingerman
Updated on January 28, 2025

Why Marketing Tech Will Be About Trust in 2025

The new year will challenge brands to think differently about how they manage technology without compromising security and trust. Learn more.

Image: Shutterstock / Built In
Andrew Hagemann Andrew Hagemann
Updated on January 24, 2025

Why Generative Engine Optimization (GEO) Is the New SEO

Generative engine optimization is the process of building content that influences generative AI search results for users. Our expert explains how brands can optimize for AI-generated results.

Image: Shutterstock / Built In
Ronn Torossian Ronn Torossian
Updated on January 15, 2025

3 Ways Tech Is Changing How Users Engage with Brands in 2025

Here’s how to use technology to transform passive customers into active community members.

Image: Shutterstock / Built In
Ingrid Sierra Ingrid Sierra
Updated on January 09, 2025

Marketing Teams Are at Risk of AI Hype Burnout. Here’s How to Avoid It.

If all your friends were buying lousy AI tools, would you buy them too? Here’s how to resist FOMO and select only the best AI for your team (and protect their morale).

Image: Shutterstock / Built In
Matt Caiola Matt Caiola
Updated on January 08, 2025

A Tech Blueprint for PR and Marketing Professionals in 2025

Here are five ways you should be using AI, adtech and martech in your latest marketing strategy.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on December 23, 2024

15 Creative Content Marketing Examples to Inspire You

Branded podcasts, articles and webinars have become a strategic staple in industries from fashion to tech.

Piyush Puri Piyush Puri
Updated on December 18, 2024

4 Ways Startups Can Use Advertising to Stay Competitive in 2025

Our expert explores how you can balance digital advertising with traditional media in the age of AI.

Image: Shutterstock / Built In
Lola Bakare Lola Bakare
Updated on December 16, 2024

Purpose With a Side of Silliness: Why You Should Use Humor in Your Next Marketing Campaign

Marketing campaigns don’t have to be black and white, purpose-driven or humorous. Here’s how to do both.

Image: Shutterstock / Built In
Meghan McCanney Meghan McCanney
Updated on December 10, 2024

How to Create Hyperlocal Marketing Content

The future of effective marketing lies in hyperlocally focused content. Here’s how you get there.

Image: Shutterstock / Built In