Sales Articles

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Erik Michal Erik Michal
Updated on January 24, 2024

9 Steps for a Successful Marketing Automation Strategy

Marketing automation has the potential to boost your brand awareness and help your business build new relationships. But only if it’s done right. Here’s how.

Image: Shutterstock / Built In
Jordan Buning Jordan Buning
Updated on January 24, 2024

5 B2B Marketing Trends to Know for 2024

Follow these marketing trends to grow your business in the New Year.

Image: Shutterstock / Built In
Kevin Ruef Kevin Ruef
Updated on January 18, 2024

Client Acquisition vs. Client Retention: Which Should You Focus On?

Client acquisition and client retention are two important strategies for growing a business. Here’s how to determine which one your marketing strategy should focus on.

Image: Shutterstock / Built In
Al Novas and Mark Romanelli Al Novas and Mark Romanelli
Updated on January 12, 2024

How to Find the Right Payment Service Provider for Your Business Model

In the world of e-commerce, selecting the best PSP can be daunting. Here’s how to decide.

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Michael Hinkle Michael Hinkle
Updated on January 12, 2024

How to Build Your Sales Business

Keeping an entrepreneurial mindset can help you open doors to greater business opportunities down the road.

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Vladyslav Podoliako Vladyslav Podoliako
Updated on December 20, 2023

5 Lead Generation Trends to Know in 2024

From navigating Google’s algorithm updates to integrating AI, adapting to these five trends will help you close more deals in 2024.

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Gaurav Oberoi Gaurav Oberoi
Updated on August 08, 2023

How Generative AI Will Revolutionize In-House Legal Work

AI agents can automatically review contracts, answer legal questions and respond to emails. Here's how legal teams and leaders can prepare.

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Marc Ginsberg Marc Ginsberg
Updated on July 10, 2023

4 Ways AI-Powered Conversation Intelligence Can Boost Marketing

Use it to speed up and smarten up marketing-related business decisions.

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David McFarlane David McFarlane
Updated on March 15, 2023

Using Buyer-Intent AI for Sales Can Be a Superpower

With these strategies, you can apply artificial intelligence to your sales process and identify high-quality leads quickly and efficiently.

Tim Duncan Tim Duncan
Updated on March 15, 2023

This Is the Secret to Driving Growth With Cryptocurrency

Customer insights are key to successfully deriving value from cryptocurrencies.

Image: Shutterstock / Built In

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