Marketing Articles

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Mae Rice Mae Rice
Updated on December 23, 2024

15 Creative Content Marketing Examples to Inspire You

Branded podcasts, articles and webinars have become a strategic staple in industries from fashion to tech.

Alyssa Schroer Alyssa Schroer
Updated on December 18, 2024

AI in Marketing and Advertising: 28 Examples to Know

These companies have sharpened their marketing strategies with artificial intelligence.

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Brennan Nevada Johnson Brennan Nevada Johnson
Updated on December 18, 2024

In 2025, Stop Stalling and Start Promoting Your Tech Business

Quit telling yourself that promoting means you’re bragging or begging.

Image: Shutterstock / Built In
Piyush Puri Piyush Puri
Updated on December 18, 2024

4 Ways Startups Can Use Advertising to Stay Competitive in 2025

Our expert explores how you can balance digital advertising with traditional media in the age of AI.

Image: Shutterstock / Built In
Ronn Torossian Ronn Torossian
Updated on December 17, 2024

Blockchain Is Making a Comeback. Here’s What to Know.

With blockchain making a resurgence, marketing is about more than selling products — it’s about shaping the future of digital relationships.

Image: Shutterstock / Built In
Lola Bakare Lola Bakare
Updated on December 16, 2024

Purpose With a Side of Silliness: Why You Should Use Humor in Your Next Marketing Campaign

Marketing campaigns don’t have to be black and white, purpose-driven or humorous. Here’s how to do both.

Image: Shutterstock / Built In
Lori Ruggiero Lori Ruggiero
Updated on December 12, 2024

6 Factors Shaping Tech Marketing in 2025

It’s no secret we’ll be facing some changes and challenges this coming year. Here’s how your tech company’s marketing team can be key in overcoming them.

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Meghan McCanney Meghan McCanney
Updated on December 10, 2024

How to Create Hyperlocal Marketing Content

The future of effective marketing lies in hyperlocally focused content. Here’s how you get there.

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Hal Koss Hal Koss
Updated on November 22, 2024

Direct-to-Consumer Brands: All You Need to Know (With 35 DTC Examples)

DTC brands are everywhere now. They weren’t always.

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Ben Lund Ben Lund
Updated on November 21, 2024

Google Ads vs. SEO: A Guide

Google Ads and SEO provide two different ways to drive traffic by targeting users based on their search queries on Google. Here’s how to determine which one to invest in. 

Image: Shutterstock / Built In

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