Sales Articles

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Avetis Ghazaryan Avetis Ghazaryan
Updated on April 23, 2024

Drive More Sales by Capitalizing on High-Congregation Moments

High-congregation moments offer a natural opportunity to promote awareness of your brand. Here’s how to take advantage of them.

Image: Shutterstock / Built In
Jake Rheude Jake Rheude
Updated on April 23, 2024

How E-Commerce Is Adapting to the Coronavirus Pandemic

Smart companies are paying more attention to their partners, adjusting cash tied to inventory, and identifying new market segments, among other strategies.

Iman Bayatra Iman Bayatra
Updated on April 23, 2024

How to Create an Exceptional Customer Journey

As an outbound product marketer, you’ve probably heard of the sales funnel. But what is the marketing funnel, and how does it work?

Image: Shutterstock / Built In
Patrick Ward Patrick Ward
Updated on April 23, 2024

How Our 3-Person Marketing Team Grew Our Inbound Sales Pipeline From $0 to $18M in a Year

When crisis hit, we had to ruthlessly prioritize to survive. We focused on these three channels to transform our business.

Joe Procopio Joe Procopio
Updated on April 23, 2024

How to Execute a Content Marketing Plan That Drives Sales

Great content delivered to an engaged audience can be rocket fuel for sales.

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Hal Koss Hal Koss
Updated on April 23, 2024

5 Ways Case Studies Can Supercharge Your Marketing

Social proof works on every channel.

Jonathan Spier Jonathan Spier
Updated on April 23, 2024

3 Things B2C Companies Do That B2B Should Do Too

It’s time that B2B catches up to B2C in terms of technology.

Image: Shutterstock / Built In
Courtney Parker Courtney Parker
Updated on April 23, 2024

Is Your Marketing Plan Meeting Customers Where They Are?

The era of anywhere conversions has arrived. Revamp your strategy, or you may get left behind.

Bailey Reiners Bailey Reiners
Updated on April 22, 2024

Everything You Need to Write a Sales Engineer Job Description

Learn how to write a job description that will attract the best Sales Engineer out there with examples, a template and role overview.

Mae Rice Mae Rice
Updated on April 22, 2024

Can Product-Led Growth Replace Sales?

Product-led growth won't replace sales, but it will require a more holistic approach to selling.

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