Email Marketing Articles

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Will Pearson Will Pearson
Updated on March 20, 2025

The Secret to Better Email Marketing

Email marketing is all about personalization, but that doesn’t mean you have to do everything from scratch every time. Instead, use templates to improve your process.

The Secret to Better Email Marketing
Will Pearson Will Pearson
Updated on March 20, 2025

The Email Flows Every Brand Needs to Succeed

Email is a crucial tool for marketing to your consumers, but how do you make sure you’re getting the most out of it? Use these categories to refine your communication process.

The Email Flows Every Brand Needs to Succeed
Will Pearson Will Pearson
Updated on March 20, 2025

The Email Flows a Services Business Needs to Succeed

How should a business that provides services rather than goods use emails to communicate with clients? Here are some best practices.

The Email Flows a Services Business Needs to Succeed
Will Pearson Will Pearson
Updated on March 20, 2025

5 Reasons for Ignoring Email Marketing — Debunked!

There are lots of excuses for not focusing on your email marketing program, and they all have one thing in common: They’re wrong.

5 Reasons for Ignoring Email Marketing — Debunked!
Margo Steines Margo Steines
Updated on January 29, 2025

8 Top Mobile Marketing Companies

Mobile marketing companies help brands engage customers via their mobile devices.

Photo: Shutterstock
Margo Steines Margo Steines
Updated on January 29, 2025

11 Top Direct Marketing Companies

Direct marketing companies work with brands to help them build connections with prospective customers.

Photo: Shutterstock
Andrew Fingerman Andrew Fingerman
Updated on January 28, 2025

Why Marketing Tech Will Be About Trust in 2025

The new year will challenge brands to think differently about how they manage technology without compromising security and trust. Learn more.

Image: Shutterstock / Built In
Kevin D’Arcy Kevin D’Arcy
Updated on October 01, 2024

Why AI Can’t Help You Personalize Marketing Campaigns

AI might have a brain, but it doesn’t have a heart.

Image: Shutterstock / Built In
Jenny Lyons-Cunha Jenny Lyons-Cunha
Updated on October 01, 2024

22 Email Marketing Platforms to Know

Leveraging AI, automation and intuitive templates, these platforms help businesses expand their reach.

Image: Shutterstock
Pooja Trivedi Pooja Trivedi
Updated on September 24, 2024

How to Navigate the AI Revolution in Digital Marketing

AI is everywhere in marketing today. Here’s how to adopt the right AI tools for digital marketing without losing its human touch.

Image: Shutterstock / Built In