Brand Marketing Articles

Anthony Corbo

Updated on February 20, 2025

These B2B companies provide services ranging from analyzing customer feedback to facilitating employee collaboration.

Andrew Fingerman

Updated on January 28, 2025

The new year will challenge brands to think differently about how they manage technology without compromising security and trust. Learn more.

Andrew Hagemann

Updated on January 24, 2025

Generative engine optimization is the process of building content that influences generative AI search results for users. Our expert explains how brands can optimize for AI-generated results.

Ronn Torossian

Updated on January 15, 2025

Here’s how to use technology to transform passive customers into active community members.

Matt Caiola

Updated on January 08, 2025

Here are five ways you should be using AI, adtech and martech in your latest marketing strategy.

Piyush Puri

Updated on December 18, 2024

Our expert explores how you can balance digital advertising with traditional media in the age of AI.

Ronn Torossian

Updated on December 17, 2024

With blockchain making a resurgence, marketing is about more than selling products — it’s about shaping the future of digital relationships.

Lola Bakare

Updated on December 16, 2024

Marketing campaigns don’t have to be black and white, purpose-driven or humorous. Here’s how to do both.

Lori Ruggiero

Updated on December 12, 2024

It’s no secret we’ll be facing some changes and challenges this coming year. Here’s how your tech company’s marketing team can be key in overcoming them.

Hal Koss

Updated on November 22, 2024

DTC brands are everywhere now. They weren’t always.