Marketing Strategy Articles

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Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Video Marketing?

Video marketing is any form of marketing that applies a video format to spread brand awareness, reach new customers, and sell products and services.

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Joe Procopio Joe Procopio
Updated on April 23, 2024

Why Traditional Marketing Will Turn Your Startup Into a Garbage Fire

For an unknown product from an unknown company to achieve product-market fit, the marketing has to be far more educational than brand-centric. No one wants to buy something they don’t understand.

Anthony Capano Anthony Capano
Updated on April 23, 2024

Is Your Marketing Team Sending the Right Message at the Right Time?

Consumers are open to hearing what brands have to say, but they want to be reached on their own terms. 

Nick O'Brien Nick O'Brien
Updated on April 23, 2024

A Guide to Programmatic SEO

As AI reshapes the SEO game, businesses that embrace a data-driven approach will likely find more success than those that stick to traditional editorial methods. Our expert lays out the basics of programmatic SEO to help you get started.

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Hal Koss Hal Koss
Updated on April 23, 2024

What Is a Marketing Technologist?

Marketing stacks are more complicated than ever, making technical know-how worth its weight in gold.

Leia Ruseva Leia Ruseva
Updated on April 23, 2024

6 Tactics to Unlock Marketing Magic

An excellent go-to-market strategy will drive adoption, decrease user acquisition costs and even create word of mouth. 

Sam Jacobs Sam Jacobs
Updated on April 23, 2024

Sales and Marketing Pros, Now Is the Time to Go Big on What’s Working — and Lose What Isn’t

Prioritizing your marketing dollars on solid bets and sound investments in your top performers will help guide you through a downturn.

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Eugene Levin Eugene Levin
Updated on April 23, 2024

A Holistic Marketing Strategy Is No Longer an Option. It’s a Requirement.

It’s pointless to focus only on converting customers if your customers don’t yet know you exist.

Svetlana Stotskaya Svetlana Stotskaya
Updated on April 23, 2024

How to Hire the Right Senior Marketer for Your Startup

A look at how companies like Netflix and DoorDash make smart marketing decisions and how your startup can follow suit.

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