Digital Marketing Articles

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Mae Rice Mae Rice
Updated on December 23, 2024

15 Creative Content Marketing Examples to Inspire You

Branded podcasts, articles and webinars have become a strategic staple in industries from fashion to tech.

Piyush Puri Piyush Puri
Updated on December 18, 2024

4 Ways Startups Can Use Advertising to Stay Competitive in 2025

Our expert explores how you can balance digital advertising with traditional media in the age of AI.

Image: Shutterstock / Built In
Ronn Torossian Ronn Torossian
Updated on December 17, 2024

Blockchain Is Making a Comeback. Here’s What to Know.

With blockchain making a resurgence, marketing is about more than selling products — it’s about shaping the future of digital relationships.

Image: Shutterstock / Built In
Lola Bakare Lola Bakare
Updated on December 16, 2024

Purpose With a Side of Silliness: Why You Should Use Humor in Your Next Marketing Campaign

Marketing campaigns don’t have to be black and white, purpose-driven or humorous. Here’s how to do both.

Image: Shutterstock / Built In
Lori Ruggiero Lori Ruggiero
Updated on December 12, 2024

6 Factors Shaping Tech Marketing in 2025

It’s no secret we’ll be facing some changes and challenges this coming year. Here’s how your tech company’s marketing team can be key in overcoming them.

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Meghan McCanney Meghan McCanney
Updated on December 10, 2024

How to Create Hyperlocal Marketing Content

The future of effective marketing lies in hyperlocally focused content. Here’s how you get there.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on November 25, 2024

Customer Loyalty Matters More Than Ever. Rewarding That Loyalty Is Mandatory.

If you don’t make your customer a VIP, your competitor will.

Image: Tada Images / Shutterstock / Built In
Romanshika Singh Romanshika Singh
Updated on November 14, 2024

YouTube vs. TikTok: Which Is Better for Building Your Brand?

You don’t have to pick sides. You just need to know how to play both fields.

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Daniel Pearson Daniel Pearson
Updated on November 05, 2024

Google Is Keeping the Cookies. What Should You Do?

Google shifted its policy to keep third-party cookies. How can you ensure you keep user data safe?

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Andrew Hagemann Andrew Hagemann
Updated on October 30, 2024

What Do Google’s Antitrust Lawsuits Mean for Your SEO Strategy?

Google has been at the center of two major lawsuits that could have repercussions on SEO. Our expert examines what those lawsuits could mean for search and how to adapt.

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