Video Marketing Articles

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Piyush Puri Piyush Puri
Updated on December 18, 2024

4 Ways Startups Can Use Advertising to Stay Competitive in 2025

Our expert explores how you can balance digital advertising with traditional media in the age of AI.

Image: Shutterstock / Built In
Atul Naithani Atul Naithani
Updated on August 30, 2024

How to Optimize Your YouTube Ad Campaigns

What is contextual advertising, and why is it so important?

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Brian Nordli Brian Nordli
Updated on April 24, 2024

How to Earn Your Prospect’s Attention With Video

Make it personalized, keep it short — and don’t be afraid to have some fun.

Leon Clarke Leon Clarke
Updated on April 23, 2024

Why Zoom Videos Could Be Your Strongest Marketing Assets

Now that everyone is comfortable with video conferencing, leveraging the tool to build your brand is a no-brainer. 

Emily Carrión Emily Carrión
Updated on April 23, 2024

Every Marketing Plan Should Prioritize Video

Marketing with video can make engagement skyrocket, and you don’t need a big budget to see the benefits.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Video Marketing?

Video marketing is any form of marketing that applies a video format to spread brand awareness, reach new customers, and sell products and services.

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David McCarthy David McCarthy
Updated on April 23, 2024

Why You Should Unlearn Everything You Knew About Digital Content Marketing

The next era of content marketing will borrow less from content libraries and traditional economics and more from bustling cities and platforms.

Vikas Agrawal Vikas Agrawal
Updated on April 10, 2024

5 Ways to Get More Social Media Video Views

Capture your share of the 8 million eyeballs out there with these five strategies.

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Hal Koss Hal Koss
Updated on April 08, 2024

10 Earned Media Examples to Inspire Your Marketing

From viral stunts to funny social posts, here’s how brands get free publicity from their promotional efforts.

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Victor Blasco Victor Blasco
Updated on February 21, 2024

How to Make Videos That Earn Customer Confidence

Ready to expand your marketing strategy to reach more customers? Our expert explores how to create high-quality video content, with real video examples.

Image: Shutterstock / Built In