Customer Success Articles

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Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

Product Engagement Is a Useless Success Metric. Track This Instead.

Grabbing attention is cheap. Capture the value you’re creating by tracking things like satisfaction and completion.

Adam Thomas Adam Thomas
Updated on April 24, 2024

What Do You Do When Product and Customer Success Won’t Play Nice?

Too often, customer success and product teams treat each other like adversaries. Here’s how to fix that.

Sandeep Chennakeshu Sandeep Chennakeshu
Updated on April 24, 2024

How to Prioritize What Your Customers Need

Collecting feedback from customers is critical to building a successful product. Here’s how to cut through the noise and focus on what your customers need. 

Image: Shutterstock / Built In
CS Chan CS Chan
Updated on April 24, 2024

When Your Answers Aren’t Enough, Try This Technique Instead

Answering ad-hoc support questions is a major part of being a team manager or a customer service representative. But what can you do when people still walk away dissatisfied even if you’ve answered all their questions?

Anthony Capano Anthony Capano
Updated on April 23, 2024

Is Your Marketing Team Sending the Right Message at the Right Time?

Consumers are open to hearing what brands have to say, but they want to be reached on their own terms. 

Jana Boone Jana Boone
Updated on April 22, 2024

Plagued by Recession Fears? Invest in Digital Experiences.

As we enter an economic downturn, smart leaders will use the turbulence to build for the future.

Image: Shutterstock / Built In
West Stringfellow West Stringfellow
Updated on April 22, 2024

Why Research Is the Key to Becoming a Customer-Focused Company

Orient your decisions around your customer by using this process to understand everything about them.

Rob Holland Rob Holland
Updated on April 22, 2024

Why 2021 Is the Year of the Customer

Brands can no longer simply consider consumers’ opinions; they need to be the driving force behind every business decision.

Nis Frome Nis Frome
Updated on April 22, 2024

Customer Feedback Is the Key to Predicting the Future

To succeed, companies need to gain foresight by collecting and optimizing leading — not lagging — indicators.

Dave Perretz Dave Perretz
Updated on April 22, 2024

Before You Develop a Business Strategy, Do This

Businesses often make the mistake of crafting a strategy based on their own perception about what value they offer customers. It’s possible to build a much more effective plan, however, by figuring out your unique value proposition.

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