This hybrid go-to-market strategy meets changing buyer demand by giving customers more say in their sales experience. Follow these best practices to benefit from what it has to offer.
I’ve built enough projects that flopped to know that it usually comes down to the same problem: The product was nothing more than a great collection of features.
We work so hard to build a customer base that we despair at the thought of ever losing one. But sometimes, your relationship has run its course, and it’s smarter to let them go.
