Customer Success Articles

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Itai Sadan Itai Sadan
Updated on October 07, 2024

What SMBs Do and Don’t Need From Your SaaS Platform

Instead of trying to provide everything, meet their needs now and build a framework for future growth.

Image: Shutterstock / Built In
Bryan Wise Bryan Wise
Updated on October 01, 2024

Why CIOs Need to Adopt a Customer-First Mentality

These days, everyone needs to be involved in the customer experience.

Image: Shutterstock / Built In
Ron J. Williams Ron J. Williams
Updated on September 17, 2024

AI-Empowered Consumers Are Here. Is Your Business Ready?

Ever-evolving AI technologies have made customers smarter than ever. How do you serve them well?

Image: Shutterstock / Built In
Drew Jacobs Drew Jacobs
Updated on August 28, 2024

What Is Speech Analytics?

Speech analytics records and analyzes conversations to understand the content and sentiment of business communication.

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Steve Krull Steve Krull
Updated on August 23, 2024

Why You Should Use Empathetic Marketing

To better engage your consumers, you need to step into their shoes.

Image: Shutterstock / Built In
Cory Halbardier Cory Halbardier
Updated on August 12, 2024

Why Your Customers Might Stage a Chatbot Revolt

It’ll happen when businesses use chatbots when they really shouldn’t.

Image: Shutterstock / Built In
Lawrence Snapp Lawrence Snapp
Updated on August 09, 2024

What Do People Want in a Mobile App?

Consumers increasingly want an app to interact with your brand. Our expert explains what they’re looking for from that experience.

Image: Shutterstock / Built In
Ruban Phukan Ruban Phukan
Updated on August 07, 2024

You’re a Great Partner to Your Best Clients. What About Everyone Else?

Many companies serve a small number of customers quite well but leave the bulk to fend for themselves. Fortunately, new automated solutions can empower you to offer white-glove service to even your smallest clients.

Image: Shutterstock / Built In
James De Roche James De Roche
Updated on June 20, 2024

How to Reposition Your Marketing Strategy for Customer Success

Customer retention and expansion starts with communicating value. Here’s how your marketing team can tell better stories and boost customer success. 

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on June 18, 2024

Customer Loyalty Matters More Than Ever. Rewarding That Loyalty Is Mandatory.

If you don’t make your customer a VIP, your competitor will.

Image: Tada Images / Shutterstock / Built In

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