Customer Success Articles

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Joe Procopio Joe Procopio
Updated on April 20, 2024

Want More Customers? Put Them at the Center of Your Product Build.

Maximize customer buy-in by putting yourself in their shoes. Here’s how writing your functional documentation can help you do it.

Nick Mehta Nick Mehta
Updated on April 20, 2024

Will the Economic Downturn Spark a New and Better Era of SaaS?

Previous tough times have improved SaaS. This time, it shouldn't be any different.

Image: Shutterstock / Built In
Mike Redd Mike Redd
Updated on April 20, 2024

How to Use Customer Success Input for Product Roadmapping

Fostering open collaboration between teams leads to stronger customer adoption. Here's how.

Illia Pinchuk Illia Pinchuk
Updated on April 20, 2024

How to Pick the Right Digital Channel for Your Insurance Firm

Mobile apps, web portals, and chatbots can improve the customer experience for your insurance firm. Here’s how to choose the right one.

Image: Shutterstock / Built IN
Joe Procopio Joe Procopio
Updated on April 20, 2024

The Growth-Killing Mistake of Making Customers Happy

You need to properly separate customer success and customer support.

Michael Maximoff Michael Maximoff
Updated on April 20, 2024

How to Grow Your Business With Review Platforms

More than 90 percent of B2B buyers are more likely to purchase from a company with trusted reviews. Here’s how to stand out.

Image: Shutterstock / Built In
Arit Nsemo Arit Nsemo
Updated on April 20, 2024

How to Inspire Empathy in Your Customer Success Team

Share the struggle with your customers, ask how you can help and don’t pretend everything is fine.

Chris Dowsett Chris Dowsett
Updated on April 20, 2024

Improve Your Customer Experience. Hire a Decision Scientist.

Our decision science team delivered an automated experience for customers and saved hundreds of thousands of dollars in staff time. Here’s how.

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