Product Marketing Articles

Jeremy Bradley

Updated on April 12, 2024

Marketing and product teams can end up at odds if you aren’t careful. Follow these steps to create better cohesion between the two teams.

Mae Rice

Updated on April 12, 2024

This isn’t just “marketing” — it’s a complex, cross-departmental endeavor.

Mae Rice

Updated on April 10, 2024

Marketers complain about (and make) “noise.” Luckily, silence isn’t the only alternative.

Hal Koss

Updated on April 10, 2024

It’s still a specialist’s world, but that could be changing.

Ronke Majekodunmi

Updated on April 09, 2024

Product management interacts with so many parts of a business that, although we may want to protect our time, we need to prioritize cross-functional collaboration. Our expert recommends making time for all of these meetings.

Bailey Reiners

Updated on April 09, 2024

These are the key skills, role responsibilities and salary info needed to write a marketing manager job description.

Jeff Link

Updated on April 08, 2024

For getting started — or moving up — in product management.

Mae Rice

Updated on April 01, 2024

There’s no cookie cutter way to becoming a product manager. Three PMs share insights on how to break into the field.

Mike Hyzy

Updated on January 12, 2024

Here are six ways this centuries-old icon continues to capture the hearts and imaginations of young and old alike year after year.

Joe Procopio

Updated on January 12, 2024

Consider potential markets, value and viability before pushing the automation button.