Product Marketing Articles

Christoph Senn & Mehak Gandhi

Updated on November 20, 2024

A product-centric mindset may help drive innovation, but it can also end up creating a disconnect between buyers and the product. Here’s why it’s time to try a customer-centric approach.

Atul Naithani

Updated on August 30, 2024

What is contextual advertising, and why is it so important?

Satya Ganni

Updated on June 18, 2024

Many businesses may want to shift to a product-led growth model but not know how. Our expert offers tips for making the change.

Julie Karbo

Updated on June 13, 2024

With fewer journalists than there once were, our PR expert explores how to sell your own story in a meaningful way.

Tammy Xu

Updated on April 27, 2024

Learn how to wield influence without authority.

Tammy Xu

Updated on April 27, 2024

Because sometimes “yes” is a terrible idea.

Dan Manian

Updated on April 27, 2024

Timing can be everything when it comes to launching a product.

Adam Thomas

Updated on April 27, 2024

All humans are susceptible to cognitive biases. As a product manager, your job involves turning those weaknesses into strengths for the team.

Zach Servideo

Updated on April 25, 2024

Even if you’re not on the product team, using product management principles in your day-to-day will future proof your career. Here’s how.

Jaime DeLanghe

Updated on April 25, 2024

Fewer students are graduating with non-technical degrees because they don’t think they’ll lead to high-paying jobs. Here’s why that doesn’t have to be the case.