Product Marketing Articles

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Zach Servideo Zach Servideo
Updated on April 25, 2024

7 Product Management Lessons for Career Advancement

Even if you’re not on the product team, using product management principles in your day-to-day will future proof your career. Here’s how.

Jaime DeLanghe Jaime DeLanghe
Updated on April 25, 2024

How I Turned My Liberal Arts Degree Into a Lucrative Product Management Career

Fewer students are graduating with non-technical degrees because they don’t think they’ll lead to high-paying jobs. Here’s why that doesn’t have to be the case.

Anthony Franklin Anthony Franklin
Updated on April 24, 2024

Why Product-Led Growth Is the Future of Sales

A product-led growth strategy puts your business’ products in the driver’s seat of the sales process. Doing so allows you to remain agile and flexible in the marketplace.

Adam Thomas Adam Thomas
Updated on April 24, 2024

What Do Product Managers Produce?

Product management, unlike many other technical disciplines, doesn’t create a discrete output. So, what should you be spending your time on?

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

The 3 Most Important Questions for Product Managers

The fastest way to burn out as a PM is to treat all incoming work as high-priority and throw yourself at it indiscriminately. To ground yourself, ask these core questions when considering new work.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

The 3 Rules Successful Product Managers Follow

Follow these strategies to have the greatest possible impact on your product and team.

Image: Shutterstock / Built In
Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

3 Key Product Principles You Should Know

The best products solve a problem, are simple to use and spark unexpected moments of joy.

Erik Widman Erik Widman
Updated on April 24, 2024

Product Management Can Improve Your Parenting

Let’s take another look at the ways in which product management gets you ready for parenthood.

Image: Shutterstock / Built In
Adam Thomas Adam Thomas
Updated on April 24, 2024

What Is a Product Marketing Plan?

A product marketing plan is a set of tasks that helps a company launch a new product or feature. Here’s why they’re impoortant.

Image: Shutterstock / Built In
Adam Thomas Adam Thomas
Updated on April 24, 2024

Product Managers: Here’s How to Craft a Winning Strategy

What makes a product strategy work? It reduces ambiguity and focuses a team’s attention on the most important elements of its work.

Image: Shutterstock / Built In