Product Marketing Articles

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Anthony Franklin Anthony Franklin
Updated on April 24, 2024

Why Product-Led Growth Is the Future of Sales

A product-led growth strategy puts your business’ products in the driver’s seat of the sales process. Doing so allows you to remain agile and flexible in the marketplace.

Adam Thomas Adam Thomas
Updated on April 24, 2024

What Do Product Managers Produce?

Product management, unlike many other technical disciplines, doesn’t create a discrete output. So, what should you be spending your time on?

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

The 3 Most Important Questions for Product Managers

The fastest way to burn out as a PM is to treat all incoming work as high-priority and throw yourself at it indiscriminately. To ground yourself, ask these core questions when considering new work.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

The 3 Rules Successful Product Managers Follow

Follow these strategies to have the greatest possible impact on your product and team.

Image: Shutterstock / Built In
Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

3 Key Product Principles You Should Know

The best products solve a problem, are simple to use and spark unexpected moments of joy.

Erik Widman Erik Widman
Updated on April 24, 2024

Product Management Can Improve Your Parenting

Let’s take another look at the ways in which product management gets you ready for parenthood.

Image: Shutterstock / Built In
Adam Thomas Adam Thomas
Updated on April 24, 2024

What Is a Product Marketing Plan?

A product marketing plan is a set of tasks that helps a company launch a new product or feature. Here’s why they’re impoortant.

Image: Shutterstock / Built In
Adam Thomas Adam Thomas
Updated on April 24, 2024

Product Managers: Here’s How to Craft a Winning Strategy

What makes a product strategy work? It reduces ambiguity and focuses a team’s attention on the most important elements of its work.

Image: Shutterstock / Built In
Erik Widman Erik Widman
Updated on April 24, 2024

Why Product Management Is Like Parenting

The principles of product management can help you to take care of your new baby. Here’s how.

Image: Shutterstock / Built In
Sophie Lalonde Sophie Lalonde
Updated on April 24, 2024

Here’s How to Harness Imposter Syndrome in Product Management

It might seem counterintuitive, but there are several reasons why feeling like a fraud can actually help you get better at your job.