Product Marketing Articles

Sorted By: Most Recent
Mike Hyzy Mike Hyzy
Updated on January 12, 2024

Want to Be a Better Product Manager? Learn from Santa Claus.

Here are six ways this centuries-old icon continues to capture the hearts and imaginations of young and old alike year after year.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on January 12, 2024

How to Turn Your Service Company Into a Software Company

Consider potential markets, value and viability before pushing the automation button.

Image: Shutterstock / Built In
Mike Hyzy and Stefan Schnabl Mike Hyzy and Stefan Schnabl
Updated on January 10, 2024

5 More Ways AI Will Evolve Product Management in 2024

Part two of our experts’ predictions about how AI will impact the product management profession.

Image: Shutterstock / Built In
Olivia McClure Olivia McClure
Updated on March 15, 2023

22 Product Management Courses Elevating Tech Careers

These product management courses teach the skills needed to excel in tech sectors.

Image: Shutterstock
Ryan Nehring Ryan Nehring
Updated on March 15, 2023

Why Every Developer Should Add Marketing to Their Skill Set

Adding some marketing knowledge will increase your value, and improve your product.

Updated on March 15, 2023

Hiring the Right Product Marketer Can Make or Break Your Startup

A lot of work goes into finding the right product marketer. And there’s a lot that can go wrong if you find the wrong one.