Guilting users in pop-ups is effective and commonplace. But it doesn’t have to be.
Marketing analysts should take note of the cognitive bias known as selection effect. Unchecked, it can lead to false positives and bad investments.
These startups build tools for entrepreneurial influencers.
From viral stunts to funny social posts, here’s how brands get free publicity from their promotional efforts.
How the movie distributor uses marketing to stand out from the crowd.
What marketers need to know about the “mere exposure effect.”
A crash course in what brand lift is and how to measure it.
Brand marketing focuses on marketing a business or product by telling your brand’s story and building awareness among prospective customers.
Chris Dowsett
