Marketing Articles

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Hailley Griffis Hailley Griffis
Updated on April 09, 2024

What Is a Brand Strategy?

A brand strategy is the conscious differentiation of a business from its competitors and a compelling approach to standing out in a crowded marketplace.

Image: Shutterstock / Built In
Amitt Sharma Amitt Sharma
Updated on April 09, 2024

5 Ways AI Is Transforming the Adtech Industry

From automating ad campaigns to personalizing ads in real time, AI is changing what’s possible in advertising. Here’s what you need to know.  

Image: Shutterstock / Built In
Bailey Reiners Bailey Reiners
Updated on April 09, 2024

How to Write a Marketing Manager Job Description: Important Skills and Role Responsibilities

These are the key skills, role responsibilities and salary info needed to write a marketing manager job description.

Image: Unsplash / Built In
Brian Nordli Brian Nordli
Updated on April 09, 2024

Doomscrolling: What It Is and How to Stop

Trawling the internet for negative news can skew how you see the world.

Image: Shutterstock
Hal Koss Hal Koss
Updated on April 08, 2024

QR Codes Are the Future of Marketing — for Real This Time

Prepare for more creative use cases.

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 08, 2024

What Is Growth Marketing? Examples of Effective Growth Marketing Strategies.

Whether you’re scaling a startup or taking an old company to new heights, these growth marketing insights will help guide the way.

Image: Shutterstock
Hal Koss Hal Koss
Updated on April 08, 2024

What Does a Growth Hacker Do?

Everything you need to know about the job that turned marketing into a mad science.

Image: Shutterstock / Built In
Vikas Agrawal Vikas Agrawal
Updated on April 08, 2024

7 Key Components of a Successful Sales Deck (With Examples)

Highlight your startup’s products and services with great graphics and compelling storytelling.

Image: Shutterstock / Built In

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