AI integrations often stall because there isn’t a clear use case for the tool. Hiring a multidisciplinary team of AI explorers can change that. Here’s how.
Jobs to be Done (JTBD) is a framework for developing products based on the understanding of a customer’s goal (“job”) and what product they would buy (“hire”) to complete the goal.
Jobs-to-be-done is a theory that examines how and why people make purchasing decisions. Our expert explains why the theory should be applied to B2B and how to do it.
