Marketing Articles

Sorted By: Most Recent
Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Digital Marketing?

Digital marketing encompasses marketing campaigns and advertisements delivered through digital channels, such as websites, search engines, social media and email.

Image: Shutterstock / Built In
David Finkelstein David Finkelstein
Updated on April 23, 2024

How Marketers Can Better Deliver Personalized Content

While crafting a personal consumer experience can be time consuming, it’s worth it when it means a higher ROI and an engaged customer base that is loyal to the brand.

Leia Ruseva Leia Ruseva
Updated on April 23, 2024

Death to the Press Release!

Despite their ubiquity as a marketing tool, press releases have outlived their usefulness. As it happens, there’s a much better way to get the word out about your work.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Database Marketing?

Database marketing brings a data-centric approach to marketing strategy with the intention of personalizing experiences through trends found in data.

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 23, 2024

What Is Dark Social? Why Does It Matter?

Here’s how marketers should think about untrackable traffic.

Image: Shutterstock
Syed Balkhi Syed Balkhi
Updated on April 23, 2024

4 Ways Building a Community Around Your Brand Can Lead to Marketing Brilliance

Leverage the power of social proof to attract new customers.

Bryan Dsouza Bryan Dsouza
Updated on April 23, 2024

Finding Product-Market Fit With Empathy

If you can’t connect in a genuine way with your customers, you can kiss product-market fit goodbye.

Artem Oppermann Artem Oppermann
Updated on April 23, 2024

What Is a Customer Data Platform (CDP)?

Customer data platforms provide a centralized and uniform view of the company’s customers. Here’s how they work and how they’re different from CRMs.

Image: Shutterstock / Built In
Iman Bayatra Iman Bayatra
Updated on April 23, 2024

How to Create an Exceptional Customer Journey

As an outbound product marketer, you’ve probably heard of the sales funnel. But what is the marketing funnel, and how does it work?

Image: Shutterstock / Built In
Will Pearson Will Pearson
Updated on April 23, 2024

How to Create an Email Marketing Calendar

Companies often want to focus on email marketing, but they’re unsure how to get started. Fortunately, there are a lot of simple ways to launch email campaigns with resources you already use.

Related Topics