If I could go back in time before I joined my first startup, what would I tell myself?
Our conversation was flush with insights.
In the future, we’ll all be editors.
Serving as the extension of a company’s brand, copywriters produce informative and engaging content that persuades readers to take action.
When crisis hit, we had to ruthlessly prioritize to survive. We focused on these three channels to transform our business.
Make more of the traffic you’re already getting.
Conversational marketing builds stronger bonds between businesses and their customers.
Targeted ads used to follow us around the web. Contextual analysis places ads next to relevant content instead.
A content strategy is an integrated approach to planning, developing and managing content
Work smarter, not harder.
Matthew Urwin
