Marketing Articles

Sorted By: Most Recent
Will Pearson Will Pearson
Updated on April 23, 2024

What Is Email Marketing?

Email marketing is the process of a company sending an email into the inbox of a subscriber in order to inform or sell the company’s products or services.

Image: Shutterstock / Built In
Will Pearson Will Pearson
Updated on April 23, 2024

The Email Flows a Services Business Needs to Succeed

How should a business that provides services rather than goods use emails to communicate with clients? Here are some best practices.

Will Pearson Will Pearson
Updated on April 23, 2024

The Email Flows Every Brand Needs to Succeed

Email is a crucial tool for marketing to your consumers, but how do you make sure you’re getting the most out of it? Use these categories to refine your communication process.

Hal Koss Hal Koss
Updated on April 23, 2024

Email Deliverability, Explained

Why some marketing emails make it to inboxes and others don’t.

Leah Miranda Leah Miranda
Updated on April 23, 2024

How to Use Email Courses to Ramp Up Engagement

Automated email courses can be a lifesaver for strained marketers.

Jake Rheude Jake Rheude
Updated on April 23, 2024

How E-Commerce Is Adapting to the Coronavirus Pandemic

Smart companies are paying more attention to their partners, adjusting cash tied to inventory, and identifying new market segments, among other strategies.

Hal Koss Hal Koss
Updated on April 23, 2024

Cause Marketing: Does Donating to Charity Help Brands Sell More Stuff?

Welcome to the world of cause marketing.

Image: Shutterstock / Built In
Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Direct Marketing?

Direct marketing encompasses channels where marketers can send messages straight to consumers without the help of third-party groups.

Image: Shutterstock / Built In
Kevin Carroll Kevin Carroll
Updated on April 23, 2024

Why It’s Time to Dust Off the Direct Mail Marketing Strategy

A modernized direct mail campaign can help your company stand out from the crowd. Here’s what you need to know.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 23, 2024

Marketing During the Coronavirus Pandemic: Why Every Company on Earth is Emailing Us

Digital marketing can feel jarring right now — but a new playbook is emerging.

Related Topics