Marketing Articles

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Hal Koss Hal Koss
Updated on April 23, 2024

Is Experiential Marketing Poised for a Comeback?

As vaccines roll out, brands are getting back out there.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Event Marketing?

Event marketing is the practice of hosting gatherings to promote and expose a company’s brand and products to a wider audience.

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 23, 2024

11 Software Platforms to Kickstart Your Employee Advocacy Program

These tools help companies manage and measure employee social marketing efforts.

Hal Koss Hal Koss
Updated on April 23, 2024

Why Employee Advocacy Is the Darling of Social Marketing

The best influencers you can hire already work for you.

Will Pearson Will Pearson
Updated on April 23, 2024

5 Email Templates Your Company Needs

With a few simple templates, your business can easily establish a top-notch email marketing campaign. Here are the most important ones to get you started.

Will Pearson Will Pearson
Updated on April 23, 2024

Here’s How to Build a Successful Email Marketing Team

As an early stage founder, you’re probably handling email marketing yourself. To really get the most out of your efforts, though, you need to know when and how to hand it over to someone else.

Steffen Schebesta Steffen Schebesta
Updated on April 23, 2024

5 Methods and Advantages of Using Email Marketing to Increase Revenue

Use these strategies to position yourself as a trusted source to stay above your competition.

Will Pearson Will Pearson
Updated on April 23, 2024

Just Send the Damn Email Already!

In the email marketing game, quantity is often more important than quality.

Will Pearson Will Pearson
Updated on April 23, 2024

Why Is Nobody Reading Your Marketing Emails?

If you’re not seeing much return on your email marketing efforts, the problem may be that your messages are too general. Fortunately, you can craft much more personal emails relatively easily.

Mae Rice Mae Rice
Updated on April 23, 2024

9 Ways to Make Your Email Marketing Automation More Effective

How do you craft an automated email that’s timely, but not creepy? We have answers.

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