As an early stage founder, you’re probably handling email marketing yourself. To really get the most out of your efforts, though, you need to know when and how to hand it over to someone else.
If you’re not seeing much return on your email marketing efforts, the problem may be that your messages are too general. Fortunately, you can craft much more personal emails relatively easily.
Email marketing is the process of a company sending an email into the inbox of a subscriber in order to inform or sell the company’s products or services.
Getting people to purchase after their first encounter with your business is very unlikely. The importance of setting up a proper lifecycle of email marketing will help attract and retain customers for the long term.
