AI is everywhere in marketing today. Here’s how to adopt the right AI tools for digital marketing without losing its human touch.
In this book excerpt, our experts distill some essential and recurrent characteristics of how we make and use data.
A person’s to-do list may not be the window to their soul, but it’s definitely a window into their job.
Members of Young Entrepreneur Council discuss how companies can make the best use of their customer relationship management tools.
As marketing evolves, so should the data your business is tracking. Follow these modern marketing metrics for business success.
It’s all about tradeoffs.
To succeed, you must develop a true understanding of your users’ desires so you can engage and serve them best.
As the volume of available data grows more overwhelming, you need to reduce the noise at the source.
Cristina Alaimo and Jannis Kallinikos
