Brand Strategy Articles

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Hal Koss Hal Koss
Updated on April 12, 2024

What Is Brand Positioning? How Does It Work Today?

Plus a guide on how to create a brand positioning strategy.

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Brad Birnbaum Brad Birnbaum
Updated on April 12, 2024

How Good Is Your Customer Service?

Ask yourself these five questions to find out.

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Bailey Reiners Bailey Reiners
Updated on April 09, 2024

Know Your Employer Brand From the Inside Out With An Employer Branding Survey

Learn the tips and types of employer branding surveys and utilize our sample questionnaire on employer branding for your team.

Hailley Griffis Hailley Griffis
Updated on April 09, 2024

What Is a Brand Strategy?

A brand strategy is the conscious differentiation of a business from its competitors and a compelling approach to standing out in a crowded marketplace.

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Bailey Reiners Bailey Reiners
Updated on April 09, 2024

13 Easy Ways to Improve Your Employer Branding

And boost your reputation as a top choice employer

Megan McNamara Megan McNamara
Updated on April 08, 2024

What Is Brand Marketing?

Brand marketing focuses on marketing a business or product by telling your brand’s story and building awareness among prospective customers.

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Ted Moser Ted Moser
Updated on April 04, 2024

3 Steps to Create a Living Brand

What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?

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Bailey Reiners Bailey Reiners
Updated on April 01, 2024

How to Create an Employer Branding Strategy

If you’re looking for a way to form an effective branding strategy, follow these steps.

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Cassandra Gucwa Cassandra Gucwa
Updated on March 14, 2024

8 SEO Tips for Small Businesses

Here are wallet friendly ways to earn organic online visibility.

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Anne Boden Anne Boden
Updated on March 06, 2024

What It Takes to Lead a Unicorn

This Women’s History Month, our expert shares her advice for other women founders about the resiliency it takes to scale successfully.

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