Brand Strategy Articles

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David Franklin David Franklin
Updated on February 21, 2024

You’re Probably Ignoring One of Your Biggest Vulnerabilities

Your company likely spends a lot of money on cybersecurity, but do you know how secure your online reputation is? You need to think about domain security.

Image: Shutterstock / Built In
Victor Blasco Victor Blasco
Updated on February 21, 2024

How to Make Videos That Earn Customer Confidence

Ready to expand your marketing strategy to reach more customers? Our expert explores how to create high-quality video content, with real video examples.

Image: Shutterstock / Built In
Svetlana Stotskaya Svetlana Stotskaya
Updated on February 16, 2024

4 Benefits of Brand Partnerships in Digital Ecosystems

Looking to explore brand partnerships? Consider these four benefits that collaborating in the digital world can offer.

Image: Shutterstock / Built In
Michael Hinkle Michael Hinkle
Updated on January 12, 2024

How to Build Your Sales Business

Keeping an entrepreneurial mindset can help you open doors to greater business opportunities down the road.

Image: Shutterstock / Built In
Katica Roy Katica Roy
Updated on March 15, 2023

How Your Brand Addresses Equity Impacts Everyone’s Economic Recovery

To remain resilient in today’s economic downturn, businesses must appeal to a higher calling.

Michael Ruiz Michael Ruiz
Updated on March 15, 2023

Is Your Brand Attractive to Top Executive Talent?

You already market your business to customers, but if you don’t build a great image in the minds of potential employees' you’ll never attract top talent.