Brand Strategy Articles

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Nirav Sheth Nirav Sheth
Updated on April 24, 2024

Brand vs. Growth: Why E-Commerce Companies Need to Balance Both

Over-optimizing for just one won’t get you the best results.

Lisa Bertagnoli Lisa Bertagnoli
Updated on April 23, 2024

Rebranding: 4 Successful Strategies and Use Cases

Is your firm ready for a rebrand? Experts share their insights and experiences.

Svetlana Stotskaya Svetlana Stotskaya
Updated on April 23, 2024

How to Hire the Right Senior Marketer for Your Startup

A look at how companies like Netflix and DoorDash make smart marketing decisions and how your startup can follow suit.

Image: Shutterstock / Built In
Syed Balkhi Syed Balkhi
Updated on April 23, 2024

4 Ways Building a Community Around Your Brand Can Lead to Marketing Brilliance

Leverage the power of social proof to attract new customers.

Hal Koss Hal Koss
Updated on April 23, 2024

Successful Brands Are Built on Business Storytelling

Everybody wants to be part of a bigger story.

David Burn David Burn
Updated on April 23, 2024

How Brand Marketing Strategy Fits Into Product-Driven Organizations

As impressive as new technology is, people want to know what it means for them.

Hal Koss Hal Koss
Updated on April 23, 2024

In Times of Crisis, Authentic Brands Are King

What fear and fake pizza restaurants tell us about consumer preferences.

David McCarthy David McCarthy
Updated on April 23, 2024

4 Strategies Marketing Leaders Can Steal From Hip-Hop Producers

Traditional top-down organizational models have become less effective in the Digital Age. It’s time for marketing leaders to become collaborators instead of conductors.

Jana Boone Jana Boone
Updated on April 22, 2024

Plagued by Recession Fears? Invest in Digital Experiences.

As we enter an economic downturn, smart leaders will use the turbulence to build for the future.

Image: Shutterstock / Built In
Kristian Kabashi Kristian Kabashi
Updated on April 22, 2024

Why You Should Treat Your Business Like a Product

In the emerging era of work, the most successful businesses will be the ones who view their entire business as a product.

Image: Shutterstock / Built In