A rebrand—a wholesale change to the corporate image of a company or organization—is one of the riskiest strategies a business can pursue.
Learn how companies are adapting their employer branding and marketing strategies for COVID-19
A shared vision, developed through strategy, means that your team and stakeholders have the same mental model for your future product. Good strategy takes you from where you are to where you want to be.
Shoppers leave behind data breadcrumbs, which companies can harness to add value to the customer experience.
Every marketer knows brand equity is important. Why can’t they agree on how to measure it?
Why storytelling marketing works — plus eight examples showing how it’s done.
Plus a guide on how to create a brand positioning strategy.
Ask yourself these five questions to find out.
Learn the tips and types of employer branding surveys and utilize our sample questionnaire on employer branding for your team.
