Brand Marketing Articles

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Julie Karbo Julie Karbo
Updated on June 13, 2024

3 Ways to Stand Out in a Crowded Tech Startup Market

With fewer journalists than there once were, our PR expert explores how to sell your own story in a meaningful way.

Image: Shutterstock / Built In
Kelly Ayres Kelly Ayres
Updated on June 07, 2024

Why You Need to Use SEO Outside of Google

The customer journey doesn’t start and end on Google.

Image: Shutterstock / Built In
Shawne Merriman Shawne Merriman
Updated on April 24, 2024

TikTok Creators, Don’t Panic About the Ban. Get to Work.

New legislation gives TikTok’s owner a year to sell the app; if not, it will be banned. That leaves plenty of time for creators to pivot.

Image: Below the Sky / Shutterstock / Built In
Nirav Sheth Nirav Sheth
Updated on April 24, 2024

Brand vs. Growth: Why E-Commerce Companies Need to Balance Both

Over-optimizing for just one won’t get you the best results.

Lisa Bertagnoli Lisa Bertagnoli
Updated on April 23, 2024

Rebranding: 4 Successful Strategies and Use Cases

Is your firm ready for a rebrand? Experts share their insights and experiences.

Hal Koss Hal Koss
Updated on April 23, 2024

Influencer Marketing Has a New Edge: College Athletes

Thanks to a change in the NCAA’s endorsement policy, the era of student-athlete influencers is just getting started.

Joe Zappa Joe Zappa
Updated on April 23, 2024

Finding Marketing Support as a Leader Who Distrusts Marketing

In tech, lots of C-suite folks have an innate suspicion of marketing despite its proven utility as a growth factor. Here’s how you can overcome your preconceptions to find a great partner in the field.

Image: Shutterstock / Built In
Will Pearson Will Pearson
Updated on April 23, 2024

The Email Flows Every Brand Needs to Succeed

Email is a crucial tool for marketing to your consumers, but how do you make sure you’re getting the most out of it? Use these categories to refine your communication process.