Brand Marketing Articles

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Hailley Griffis Hailley Griffis
Updated on April 09, 2024

What Is a Brand Strategy?

A brand strategy is the conscious differentiation of a business from its competitors and a compelling approach to standing out in a crowded marketplace.

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Bailey Reiners Bailey Reiners
Updated on April 09, 2024

13 Easy Ways to Improve Your Employer Branding

And boost your reputation as a top choice employer

Mae Rice Mae Rice
Updated on April 08, 2024

What Is Brand Lift? A Guide.

A crash course in what brand lift is and how to measure it.

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Megan McNamara Megan McNamara
Updated on April 08, 2024

What Is Brand Marketing?

Brand marketing focuses on marketing a business or product by telling your brand’s story and building awareness among prospective customers.

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Ted Moser Ted Moser
Updated on April 04, 2024

3 Steps to Create a Living Brand

What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?

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Cassandra Gucwa Cassandra Gucwa
Updated on March 14, 2024

8 SEO Tips for Small Businesses

Here are wallet friendly ways to earn organic online visibility.

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Molly Jones Molly Jones
Updated on March 08, 2024

Running Dry on Marketing Ideas? Get Inspired by the Non-Alcoholic Beverage Industry.

The non-alcoholic drinks category is booming, thanks to demand plus some remarkable marketing. Tech marketers, take note.

Image: Shutterstock / Built In
David Franklin David Franklin
Updated on February 21, 2024

You’re Probably Ignoring One of Your Biggest Vulnerabilities

Your company likely spends a lot of money on cybersecurity, but do you know how secure your online reputation is? You need to think about domain security.

Image: Shutterstock / Built In