Adtech Articles

Greg Bouton

Updated on April 23, 2024

Email marketing is facing challenges on multiple fronts, but it’s still a powerful tool. Use these strategies to ensure it stays that way.

Frank Willey

Updated on April 23, 2024

Integrate the agility and flexibility developed during the pandemic by taking these steps.

Melissa Lowe

Updated on April 20, 2024

Drive loyalty and revenue by designing a smoother, quicker shopping experience for your customers.

Stephanie Bannos

Updated on April 20, 2024

After the tumult of 2020, companies must stabilize their relationships, jumpstart paused initiatives and cultivate their brand identities.

Ricky Holm

Updated on April 20, 2024

Virtual practice can lead to reduced training times, better knowledge retention and an overall improvement in job performance.

Mae Rice

Updated on April 18, 2024

Browsers are sunsetting the ubiquitous tracking technology. But that won’t stop companies from keeping tabs on us.

Somer Simpson

Updated on April 18, 2024

Between talks of a cookie-less future and the implications of international data privacy regulations, the faults in the adtech ecosystem are becoming increasingly apparent.

Somer Simpson

Updated on April 18, 2024

Revenue relies heavily on programmatic advertising without any viable, sustainable alternatives, and the adtech supply chain has exploited that weakness.

Mae Rice

Updated on April 17, 2024

Programmatic TV advertising isn’t a pipe dream anymore.

Michael Hines

Updated on April 17, 2024

Neurological and physiological data gathered in research laboratories is changing the way ads are made.