Revenue relies heavily on programmatic advertising without any viable, sustainable alternatives, and the adtech supply chain has exploited that weakness.
Neurological and physiological data gathered in research laboratories is changing the way ads are made.
Companies that depend on users’ digital footprints need to react and mobilize quickly to minimize disruption or declines in ad revenue. Here’s how.
Location- and time-based data help advertisers launch super-targeted campaigns.
Two options have emerged as the main alternatives for mobile ad targeting.
Integrating with an API is an excellent way to scale your business and connect your customers with the virtual experiences they expect today.
Adding interactivity to your messaging can help make that material up to 80 percent more effective at capturing an audience’s attention.
Options range from new user ID formats to machine learning.
Take the steps to address these challenges before they derail your customer experiences.
Programmatic ads bring campaigns to massive scale — for good and for ill.
