Sales Articles

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Anthony Franklin Anthony Franklin
Updated on April 24, 2024

Why Product-Led Growth Is the Future of Sales

A product-led growth strategy puts your business’ products in the driver’s seat of the sales process. Doing so allows you to remain agile and flexible in the marketplace.

Tom Walker Tom Walker
Updated on April 24, 2024

Should You Fire That Customer?

Sometimes a customer relationship just doesn’t work out. Here’s how to know if it’s time to call it quits, and some steps to take before you do.

Brian Nordli Brian Nordli
Updated on April 24, 2024

What Makes a Good Salesperson?

Becoming a good sales rep takes time, but these habits will put you on the fast track to success.

Brian Nordli Brian Nordli
Updated on April 24, 2024

How to Earn Your Prospect’s Attention With Video

Make it personalized, keep it short — and don’t be afraid to have some fun.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Is Your Unique Selling Proposition Actually Unique?

Experts from marketing, sales and CX weigh in on how to craft the best USP.

Brian Nordli Brian Nordli
Updated on April 24, 2024

6 Sales Activities You Should Stop Wasting Your Time On

And what to do instead.

Brian Nordli Brian Nordli
Updated on April 24, 2024

When Should You Buy More Tools for Your Sales Team?

Should you build out your sales process before buying new tools, or use tools to develop new processes? It depends.

Joe Procopio Joe Procopio
Updated on April 24, 2024

How Successful Startups Avoid Selling to People Who Aren’t Buying

They discover, develop, and mine their market to find customer gold.

Yale Reardon Yale Reardon
Updated on April 24, 2024

What’s the Key to Success in Sales? Your Mindset.

Sales is a tough job that involves hearing the word “no” a lot. Here’s how to handle it without losing your cool.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 24, 2024

How to Price Your Startup’s Subscription Product

The cost depends on what's being offered and how.

Image: Shutterstock / Built In

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