Sales Articles

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Brian Nordli Brian Nordli
Updated on April 24, 2024

When Should You Buy More Tools for Your Sales Team?

Should you build out your sales process before buying new tools, or use tools to develop new processes? It depends.

Joe Procopio Joe Procopio
Updated on April 24, 2024

How Successful Startups Avoid Selling to People Who Aren’t Buying

They discover, develop, and mine their market to find customer gold.

Yale Reardon Yale Reardon
Updated on April 24, 2024

What’s the Key to Success in Sales? Your Mindset.

Sales is a tough job that involves hearing the word “no” a lot. Here’s how to handle it without losing your cool.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 24, 2024

How to Price Your Startup’s Subscription Product

The cost depends on what's being offered and how.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

How to Reduce Churn and Win Back Lost Customers: A Guide

It starts with one simple goal: Do right by your customer.

Brian Nordli Brian Nordli
Updated on April 24, 2024

How LinkedIn Became Synonymous With Social Selling

A brief history of LinkedIn Sales Navigator.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Social Selling: Do’s and Don’ts From the Pros

We asked social selling leaders for do’s and don’ts.

Brian Nordli Brian Nordli
Updated on April 24, 2024

How Do You Pivot a Marketing and Sales Strategy Built Around Events?

Sendoso revamped its customer engagement and sales strategy after all of its events were canceled.

Karen Rhorer Karen Rhorer
Updated on April 24, 2024

The Key to SDR Prospecting Is a Data-Driven Approach

Are your SDRs on track to hit quota? Setting goals and reviewing them regularly sets you and your team up for success. Here’s how to do it.

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