Sales Articles

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Brian Nordli Brian Nordli
Updated on March 20, 2025

How to Build an Ideal Customer Profile and Put It Into Action

A well-defined ICP aligns your product, sales and marketing.

How to Build an Ideal Customer Profile and Put It Into Action
Brian Nordli Brian Nordli
Updated on March 20, 2025

Lead Qualification Is a Waste of SDR Time

Here’s how to pivot to lead education.

Lead Qualification Is a Waste of SDR Time
Brian Nordli Brian Nordli
Updated on March 20, 2025

How to Turn Your Annual Quota Into a Daily Sales Plan

Is your daily schedule based on data, or are you shooting from the hip?

How to Turn Your Annual Quota Into a Daily Sales Plan
Anthony Corbo Anthony Corbo
Updated on March 13, 2025

88 B2B Companies Playing Huge Roles in How Brands Succeed

These B2B companies provide services ranging from analyzing customer feedback to facilitating employee collaboration.

Image: Shutterstock
Brian Nordli Brian Nordli
Updated on March 05, 2025

How to Adapt Your Sales Outreach Strategy for a Recession

Empathy is important, but you should still be selling.

How to Adapt Your Sales Outreach Strategy for a Recession
Margo Steines Margo Steines
Updated on February 20, 2025

15 Top B2B Data Companies

B2B data companies give businesses insights to help them make contact with the right customers at the right time.

Photo: Shutterstock
Stephen Gossett Stephen Gossett
Updated on February 11, 2025

27 Lead Generation Companies to Know

These software and services providers aim to help you get prospects in the door — quickly.

Image: Shutterstock
Brian Nordli Brian Nordli
Updated on January 30, 2025

What Is Tech Sales? How to Get Into Tech Sales.

Tech sales refers to complex products like cloud services, hardware and software — with a focus on helping customers see the long-term value of a product. Here’s what skills are needed, the types of roles available and tips for getting started.

Image: Shutterstock / Built In
Brennan Nevada Johnson Brennan Nevada Johnson
Updated on January 28, 2025

How to Win Client Contract Renewals

It’s more effective and lucrative to keep current clients than to find new ones.

Image: Shutterstock / Built In

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