Sales Articles

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Joe Procopio Joe Procopio
Updated on November 25, 2024

Customer Loyalty Matters More Than Ever. Rewarding That Loyalty Is Mandatory.

If you don’t make your customer a VIP, your competitor will.

Image: Tada Images / Shutterstock / Built In
Olivia McClure Olivia McClure
Updated on November 19, 2024

54 E-Commerce Companies Advancing Online Retail

A guide to the e-commerce companies changing the online retail experience.

Image: Shutterstock
Margo Steines Margo Steines
Updated on November 12, 2024

10 Top Data Broker Companies

Data broker companies collect, clean up, analyze and sell access to data about individuals and organizations. These are the top data brokers to know.

Photo: Shutterstock
Holly Rollo Holly Rollo
Updated on October 29, 2024

3 Tips to Avoid the Q4 Scramble

Q4 success is about consistent, aligned efforts across the entire organization.

Image: Shutterstock / Built In
Marina Foglietta-Tereo Marina Foglietta-Tereo
Updated on October 29, 2024

How to Apply the Jobs-to-Be-Done Theory to the Rational World of B2B 

Jobs-to-be-done is a theory that examines how and why people make purchasing decisions. Our expert explains why the theory should be applied to B2B and how to do it.

Image: Shutterstock / Built In
Sam Lanfear Sam Lanfear
Updated on October 29, 2024

12 Steps to Succeed as a New Sales Leader

The first 90 days are critical as a new sales leader. Follow these steps to build trust, integrate with the team and generate revenue.  

Image: Shutterstock / Built In
Jordan Buning Jordan Buning
Updated on September 27, 2024

Why Creativity Still Matters in Digital Marketing

While data plays an increasing role in digital marketing, originality is what makes a campaign memorable. Here’s why creativity still matters in marketing and how to do it. 

Image: Shutterstock / Built In
Brennan Nevada Johnson Brennan Nevada Johnson
Updated on September 17, 2024

Thinking of Expanding Your Small Tech Business? Think Again.

Small bestows benefits on founders and clients.

Image: Shutterstock / Built In
Jarron Vosburg Jarron Vosburg
Updated on September 09, 2024

How to Close More Deals in 2025

Toss that tired playbook and try something different.

Image: Shutterstock / Built In
Justin Floyd Justin Floyd
Updated on September 06, 2024

How the New Fulfillment By Amazon Fees Affect SMBs

Our expert explains the fees, their purpose and why they hurt small businesses.

Image: Cineberg / Shutterstock / Built In

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