Sales Articles

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Jordan Buning Jordan Buning
Updated on September 27, 2024

Why Creativity Still Matters in Digital Marketing

While data plays an increasing role in digital marketing, originality is what makes a campaign memorable. Here’s why creativity still matters in marketing and how to do it. 

Image: Shutterstock / Built In
Brennan Nevada Johnson Brennan Nevada Johnson
Updated on September 17, 2024

Thinking of Expanding Your Small Tech Business? Think Again.

Small bestows benefits on founders and clients.

Image: Shutterstock / Built In
Jarron Vosburg Jarron Vosburg
Updated on September 09, 2024

How to Close More Deals in 2025

Toss that tired playbook and try something different.

Image: Shutterstock / Built In
Justin Floyd Justin Floyd
Updated on September 06, 2024

How the New Fulfillment By Amazon Fees Affect SMBs

Our expert explains the fees, their purpose and why they hurt small businesses.

Image: Cineberg / Shutterstock / Built In
Kelly Ayres Kelly Ayres
Updated on September 03, 2024

10 Ways to Build Topic Authority for SEO

Publish a variety of thoughtful, well-researched content to establish your site as a topic authority.

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Maggie Sullivan Maggie Sullivan
Updated on September 03, 2024

Startups, Play the Long Game With SEO

Start now. In six months to a year, you’ll be glad you did.

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Colin Campbell Colin Campbell
Updated on September 03, 2024

Why Custom GPTs Are a Superpower for Tech-Challenged Entrepreneurs

Use them to make your business more efficient and drum up leads.

Image: Koshiro K / Shutterstock / Built In
Claire Heginbotham Claire Heginbotham
Updated on August 27, 2024

6 Tips to Create Welcome Emails Customers Actually Want to Open

Most people ignore welcome emails even when they’re interested in the product. Here’s how to stand out in a sea of marketing emails and convert new customers. 

Image: Shutterstock / Built In
Brennan Nevada Johnson Brennan Nevada Johnson
Updated on August 15, 2024

Here’s Why Business Lunches Still Matter

Our expert explains how in-person lunch meetings have transformed her business.

Image: Shutterstock / Built In
Jarron Vosburg Jarron Vosburg
Updated on August 06, 2024

Founders, Don’t Hire a Sales Team. Sell Your Product Yourself.

A go-to-market waterfall saves money and builds revenue faster.

Image: Shutterstock / Built In

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