Marketing Articles

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James De Roche James De Roche
Updated on June 20, 2024

How to Reposition Your Marketing Strategy for Customer Success

Customer retention and expansion starts with communicating value. Here’s how your marketing team can tell better stories and boost customer success. 

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Erik Michal Erik Michal
Updated on June 20, 2024

How Automated Healthcare Marketing Can Encourage Healthy Behavior

A well-executed automated healthcare marketing campaign can lead to healthier outcomes for patients. Here’s how to do it.

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Satya Ganni Satya Ganni
Updated on June 18, 2024

3 Ways Businesses Can Transition to a Product-Led Growth Model

Many businesses may want to shift to a product-led growth model but not know how. Our expert offers tips for making the change.

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Julie Karbo Julie Karbo
Updated on June 13, 2024

3 Ways to Stand Out in a Crowded Tech Startup Market

With fewer journalists than there once were, our PR expert explores how to sell your own story in a meaningful way.

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Kelly Ayres Kelly Ayres
Updated on June 07, 2024

Why You Need to Use SEO Outside of Google

The customer journey doesn’t start and end on Google.

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Joel Steel Joel Steel
Updated on June 03, 2024

How to Prepare for the Post Third-Party Cookie Future

First of all, collect your own data.

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Joe Procopio Joe Procopio
Updated on June 03, 2024

How Startups Can Succeed at Marketing

First, develop a digital product marketing infrastructure.

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Updated on June 03, 2024

Inside PerkSpot’s ‘Catalyzing Moment’ of Growth

PerkSpot offers something job-seekers and employers want: an antidote to modern economic woes and the Great Resignation blues. Here’s how the company is preparing for 2022.

Hal Koss Hal Koss
Updated on May 31, 2024

What Is the Metaverse?

Tech giants are ushering in the next version of the internet. But what does that even mean?

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Lucy Manole Lucy Manole
Updated on May 30, 2024

How to Build Predictable Revenue for Your Business

Sustainable growth requires a predictable revenue stream. Follow these tips from building a stronger customer relationship to auditing your sales pipeline and more to grow your business.

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